This summer is hot, and Lay Zhang is sure to make it hotter. Thirty seconds into BOOM, I had already downloaded it to my playlist. If you aren’t familiar with him, LAY is a multi-talented Chinese artist, producer, singer-songwriter, actor, dancer, fashion muse, and philanthropist. He is China’s current top #1 idol becoming the highest-ranked Mandopop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the US with his third album NAMANANA.
Last year, he released a digital EP titled Honey and its title track of the same name in June 2019. The EP reached over 1.87 million digital sales in just three minutes after its release on QQ Music in China. In 2019, LAY was invited as China’s Promotional Ambassador to attend the 61st Annual Grammy Awards. He reached unprecedented success when tickets for the concert at the Mercedes-Benz Arena in Shanghai, China, had sold out in eight seconds, while the stop in Nanjing, China, had its tickets sold out in twenty-five seconds. He debuted in the music industry as a K-Pop idol with the popular group, EXO.
BOOM signals the forthcoming of the much-anticipated conclusion to LAY’s twelve-track album. LAY teams up with GRAMMY Award-winning producer and songwriter Scott Storch (50 Cent, Beyoncé, DJ Khaled, Snoop Dogg) for the last six songs featured on the final piece, demonstrating a groundbreaking blend of hip-hop and Mandopop. Previously, LAY worked with producer heavyweight Murda Beatz (Travis Scott, Gucci Mane, Drake) on the LIT album’s first six songs. LIT is a handcrafted, masterpiece featuring twelve tracks. All songs on the album are co-written by LAY himself, who also personally co-produced every track, ensuring his message and story are instilled in each song. The new project firmly holds a backbone in modern hip-hop with an enjoyable sound, never done before.
I don’t know when LAY’s album will be released but if this song is any indication, we are in for a fun ride. Are you enjoying LAY’s music? Let me know which song is your favorite via social media or in the comments below.
Also, keep up with LAY on his social media!
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